In this blog post we have an interview with various different departments of the lawn mower and power tool manufacturer Einhell.
What sets Einhell mowers apart from competitors?
Einhell stands for consistent product quality starting from entry up to semi-professional level. Furthermore, we offer the best possible price-performance-ratio and a wide product range in order to provide a perfect lawn mower for every customer need from cylinder, electric, petrol
and cordless lawn mowers up to robot lawn mowers.
Best of all, current market research results confirm our product strategy: Einhell is the market leader for cordless lawn mowers in Germany (GfK 2019)!
The Einhell GC HM range of manual mowers is proving very popular. To whom would you recommend this type of mower?
With a short, thick and even lawn, cylinder mowers provide perfect mowing result worthy of a golf court.
Especially for allotment holders, cylinder mowers enable independent working and easy handling as no fuel, oil or cable is necessary. The cutting technique of cylinder mowers like for example the GE-HM 38 SF, one of our Expert models, does however not only provide great results, they are also pleasantly quiet and help you avoid conflicts with neighbors.
How do you see the lawn care industry developing as we move into the future?
Consumers are often struggling with petrol or tethered mowers. Cordless devices are much more comfortable and easy to use. Accordingly, the market is shifting from petrol and tethered mowers to cordless and robot lawn mowers. Most people who build new houses or move from
homes without to houses with garden buy robot or cordless lawn mowers. In addition, the average lawn area is decreasing. There are no big properties anymore –and therefore smaller lawn mowers are necessary for an area of up to 300m². Einhell has recognized this need for
cordless freedom and the trend towards smaller gardens and is thus catering to those needs by focusing on cordless and robot lawn mowers.
Can you give any simple tips for time-strapped homeowners to keep their lawns healthy?
Our tip: buy an Einhell robot lawn mower. This enables simultaneous mowing and mulching while doing nothing by yourself. The lawn will be clipped regularly and the remaining grass is doing the fertilization. Mulching in general is a great tip: even when you still mow the lawn yourself with a different type of mower, mulching will at least relieve you of constantly having to empty and dispose of the lawn clippings.
Where are your mowers made and what does the production process look like?
The lawn mowers are developed and designed in our Headquarters in Germany and produced by our long-term partner-companies in China. Regarding the production process, the production time is differing between every model depending on the type of lawn mower and its necessary parts. For example, a petrol mower with 56cm and many features takes much longer than a cylinder lawn mower. Unfortunately, but I am sure you will understand, we cannot give out more information about the detailed production process and the exact timeline – sorry.